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Brand Identity and Market
When establishing our brand, we wanted to emphasize a "homely" almost timeless emotional attachment to our brand. The products under the brand would take inspiration from world cultures without sacrificing the ergonomics in everyday life.
Persona
Target: 24-50 years old
Info: Living his life as an international relations expert, sakura has a desire to tap into international design without sacrificing his deskspace.
Inspiration
Right from the start, there was a focus to merge various eras of European Design with modern technology. These included old mirrors and railings from Spain, warm color schemes from contemporary bedrooms and modern transitional elements seen in today's automotive Design.
Concept Ideation
During the ideation stages, many different styles of European design were used to create a variety of concepts. Over a couple of weeks, these were narrowed down through feedback tests, mockups and ergonomic feasibility.
Refinements were done to merge the design of the wireless charger with long term functionality. Aspects like the charging port placement, ease of assembly and long term durability were all considered. The 3d model was eventually rendered in keyshot and shown to potential buyers
Final refinements and
3D modeling
Color Material and Finish
Brushed Concrete
Pantone 7534C
In the Final CMF, warm and earthy tones were used to create a sustainable, homely undertone to the design of the product. Consistency in color and finish of the products were main considerations.
Woven Fabric
Pantone Warm Gray 11C
Mainframe
cast molded and sanded
2 tsp.
Cinnamon
Frontplate
3D printed and upholstered
Screws and Glue
Final assembly work
2 tbsp.
Salt
Mainboard and coil
Soldered
Assembly Process
Final product
From the market research to mockup and then eventually the final product, everything was considered and meticulously crafted to balance modern design, local materials and applicable manufacturing processes.
Final Packaging
The packaging design is intended to create a minimalist, beautiful user experience from the start. The back shows information about the company and the flaps contain other product choices for the users to buy next.