HUM: the wireless charger

Project Brief: Create a professional, to market wireless charger that can be produced in an overarching company. 

Brand Identity and Market 

sentimentality meets ergonomics

When establishing our brand, we wanted to emphasize a "homely" almost timeless emotional attachment to our brand. The products under the brand would take inspiration from world cultures without sacrificing the ergonomics in everyday life

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Persona

Inspiration

European design and modern technology

From the start, there was a focus to merge various eras of European Design with modern technology. These included old mirrors and railings from Spain, warm color schemes from contemporary bedrooms and modern transitional elements seen in today's automotive Design.

Concept Ideation

Merging design with pragmatism

In the ideation stages, many different styles of European design were used to create a variety of concepts. Over a couple of weeks, these were narrowed down through the use of design feedback tests, mockups and ergonomic feasibility. 

 

Refinement through function

Refinements were done to merge the design of the wireless charger with long term functionality. Aspects like the charging port placement, ease of assembly and long term durability were all considerations. The 3d model was eventually rendered in keyshot and was shown to potential buyers

Final refinements and

3D modeling

Color Material and Finish

Design through warmth

Brushed Concrete

Pantone 7534C

In the Final CMF, warm and earthy tones were used to create a sustainable, homely undertone to the design of the product. A focus was made on consistency in the color and finish in the products that were produced. 

Woven Fabric

Pantone Warm Gray 11C

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Assembly Process

Final product

Finalized for production

Refinements were done to merge the design of the wireless charger with long term functionality. Aspects like the charging port placement, ease of assembly and long term durability were all considerations. The 3d model was eventually rendered in keyshot and was shown to potential buyers

Final Packaging

Optimized user experience

The packaging design is intended to create a minimalist, beautiful user experience from the start. The back shows information about the company and the flaps contain other product choices for the users to buy next.