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Form: Cohesive Furniture Design
Project Brief: Create professional, cohesive furniture set in line with "Aeki" and their brand.
Next: Voltric
Furniture sets: AEKI
Merging design with pragmatism
By closely studying the world of scandinavian design, my goal was to design a cohesive and sleek furniture set. The design process focused a lot on brand research, form development and easy assembly
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Merill Wheatley
Indsutrial Designer
As an Industrial Designer in Portland, furniture needed to meld style, cohesion and a small form factor.
Brand Identity and Market
sentimentality meets ergonomics
As an Industrial Designer in Portland, furniture needed to meld style, cohesion and a small form factor.
Tastes and Desires
Design through warmth
Simplicity
Form factor
Beauty
Company research
Analyzing for cohesive form development
Market research was done by touring the stores of real life competitor "IKEA", whose furniture focuses on:
- Simple, scandinavian design
- truth to materials
- refined form development
Ideation and Concept sketches
Unifying simplicity
Concept Creation focused on honoring the legacy of AEKI through product research and product sketching.
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Assembly refinement and storyboarding
Assembly concepts were focused on not needing tools as well as assembly in less than 4 steps
Instructions
The manual aims to show the parts with the same simplicity as the product.
Final Product
Focused on minimalist design with an ease of assembly, the furniture set is a perfect fit for the AKEI product line. Focus was about emphasizing materials and realism in renders
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