Form: Cohesive Furniture Design

Project Brief: Create professional, cohesive furniture set in line with "Aeki" and their brand. 

Next: Voltric 

Furniture sets: AEKI

Merging design with pragmatism

By closely studying the world of scandinavian design, my goal was to design a cohesive and sleek furniture set. The design process focused a lot on brand research, form development and easy assembly

 

Merill Wheatley

Indsutrial Designer

As an Industrial Designer in Portland, furniture needed to meld style, cohesion and a small form factor.

Brand Identity and Market 

sentimentality meets ergonomics

As an Industrial Designer in Portland, furniture needed to meld style, cohesion and a small form factor.

Tastes and Desires

Design through warmth

Simplicity

Form factor

Beauty

Company research

Analyzing for cohesive form development 

Market research was done by touring the stores of real life competitor "IKEA", whose furniture focuses on:

- Simple, scandinavian design

- truth to materials

- refined form development

Ideation and Concept sketches

Unifying simplicity

Concept Creation focused on honoring the legacy of AEKI through product research and product sketching.

Assembly refinement and storyboarding

Assembly concepts were focused on not needing tools as well as assembly in less than 4 steps

Instructions

The manual aims to show the parts with the same simplicity as the product.

Final Product

Focused on minimalist design with an ease of assembly, the furniture set is a perfect fit for the AKEI product line. Focus was about emphasizing materials and realism in renders