Moto Jr: the nonaddictive smartphone

Project Brief: Create a shoe that can be used for the changing terrain of the Desert

Duration: 10 weeks

Bigger screen, higher addiction

while big phones are intended for productivity, the screen size increase makes them more apt for activities like Youtube, instagram or tiktok

50%

of kids feel addicted

4 hours

extra screen time on average

Yup. they always get dropped

in user interviews, most kids attributed their broken phones to not being able to hold the phone comfortably

43%

dropped their phones in the last year

"the second

i got it the screen was like hella scratched and cracked"

Sentimentality equals care.

making a phone that represents “them” is really important for the phones longevity as well as its value

fit for teens hands

how? through extensive trial and error! I did ergonomics studies with around 10 kids to figure out an ergonomic size

bring the language back to motorola

motorola has always experimented with fun ideas, what if we brought that back? embraced retro design?

the moto jr

this design was presented to motorola solutions as a concept to break into the kids smartphone market as well as offsite 2024

the “right” size

with all the research done on teenager hands, the phone is intended to be big enough to use without being so big to become addictive or cumbersome.

passive indicator!

Whoa! thats too loud. By using a passive indicator, the teen will not be indicating to themselves that the music is too loud, but to parental guardians

hanging in there for the lifestyle

whether you’re out on a run on have your phone falling in the middle of your midterm, the old school lanyard comes to save the day!

anything button

once the phone is powered on, the button can be tied to anything including an assistant, an action or a specific set of commands

notifying without taking away from life

whether on a table when your finishing an assignment or in the background, the cornerhole notification light is there to save things.. no matter which way the phone is facing

colors, colors and sentimentality

with so many colors to choose from, kids hold a greater identity with the phone as well as motorolas commitment to customization from years past